They say beauty lies in the eye of the beholder, and within the context of a digital revolution, beauty and beauty products now lie in AI and AR technologies. Technology has made beauty brands, products, and services conveniently accessible to anyone looking to experience and experiment with cosmetics products within

Are your customers satisfied with the online purchase from your company? Or, your customers don't find the right fit despite a diverse range of foundation shades? Finding the right shade of foundation can be daunting for customers, while the companies bear the cost of shipping and returns. Allow us to

Choosing the perfect hair color is a task that requires a lot of precision and consideration. Once done, it will stay put for a few months. It is not inexpensive to get hair color; thus, you cannot experiment with multiple colors repeatedly. Also, applying multiple hair dyes in a limited

Artificial Intelligence (AI) is paving the way for a more personalized customer experience. Along with some associated technologies like machine learning, augmented reality, and virtual reality, it has infiltrated various spheres of our life, including the beauty industry. Some examples of the use of AI in the skincare industry are

'Try more, Buy more' has been the mantra for cosmetic brands using Beauty AR in retail stores. Many stores have opened up again in the post-pandemic era. However, the key question now is how do brands go beyond the basic Beauty AR? How do brands make it mainstream by providing

For the longest time, the experience of going into a makeup store and trying on makeup was the only way to buy it. But, with all the technical advances, there is now a new and easier way to do this - Virtual makeup. What started as a trend in the